Join VCCA, GCCA, and NCCCA in the discussion of heat illness with Dr. Chip Konrad. In this talk, the nature of heat illness is described across the Southeast U.S. through both the research carried out across the urban-rural continuum of North Carolina and the engagement with public health professionals and high school athletic personnel. The geographical patterns of heat illness are unveiled along with the climatic and socioeconomic factors that drive this variation. Lastly, efforts to reduce heat illness in vulnerable populations are delineated.